SOCIETY

More accusers come forward against cosmetics CEO in belt assault case: 'I saw him unbuckle it countless times'

by
Kim Seong-hun
Published : Oct. 20, 2026 - 07:06:44
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Park Pyeong-sun [JTBC 'Sageon Banjang']
Park Pyeong-sun [JTBC 'Sageon Banjang']

New allegations have emerged that Park Pyeong-sun, chief executive of Organic Forever, routinely engaged in violent behavior long before a recent incident in which he allegedly assaulted a car dealership employee with a belt.

On Monday, JTBC's "Sageon Banjang" aired testimony from a source identified only as A, who said they had worked alongside Park for several years when he was an executive at a domestic cosmetics brand.

A said Park frequently subjected employees to verbal abuse and issued unreasonable work demands during that time.

"When people in the industry saw what happened at the car dealership recently, the reaction was, 'Not even surprised,'" A said. "That was just everyday life for us. What I went through was a hundred times worse."

A added that Park had once hurled severe insults at employees in front of hundreds of colleagues after misunderstanding a situation, shouting phrases such as "How dare you, you crazy b----," "Did your mental illness flare up again?" and "You smell like rotting sewage."

A said they had witnessed Park unbuckle his belt on countless occasions and had seen him strike employees in the office. Park also allegedly berated a staff member for being "arrogant" simply for sitting with their legs crossed during a meeting.

A further alleged that Park once summoned around 15 people who appeared to be gang members to the office, and that the group threw a monitor and drove out an executive. When an employee tried to make a phone call, Park reportedly snatched the phone and struck the employee on the ear, rupturing their eardrum. That employee subsequently left the company.

"He was practically a god," A said. "He was the chairman's right hand — even the chairman couldn't touch him."

A said they had submitted their resignation eight times but were each time persuaded to stay by superiors, before ultimately leaving the company.

[JTBC 'Sageon Banjang']
[JTBC 'Sageon Banjang']

A second source, identified as B, said they suffered workplace harassment while working under Park for roughly six months from late last year through May.

B said Park forced personal views on success onto employees and accompanied such demands with verbal abuse and profanity.

"I once took a taxi home because I wasn't feeling well, and he publicly berated me, saying, 'The sun is high in the sky and you're taking a taxi because you're tired? You're arrogant. It's not about the money — it's a habit, a bad attitude, and it's disrespectful,'" B said. "It put me under strong psychological pressure."

B said they resigned in May and subsequently filed a complaint with the labor authorities over workplace harassment and related matters. A fine of 3 million won ($2,230) was ultimately imposed in connection with the case.

Park drew public attention after allegedly going on a rampage at a foreign car showroom in Yongsan-gu, Seoul, where he had gone to inquire about a vehicle he had purchased for 170 million won. He allegedly hurled insults at a showroom employee, spat in their face and slapped them, then continued the assault by swinging his unbuckled belt. Bystanders who tried to intervene were unable to stop him, according to reports.


paq@heraldcorp.com
This content was produced with the assistance of AI translation services.

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