Nongshim's Nurungji Pop tops W30b in sales, launches mini version

Nongshim said it will launch Nurungji Pop Mini on Monday, offering the snack in a bite-sized format. The new line comes in two varieties: Nurungji Pop Mini Sweet and Nurungji Pop Mini Spicy.

Nurungji Pop is a brand Nongshim introduced in April 2025, reimagining "nurungji" — the traditional Korean scorched-rice snack — as a convenient cracker. The product uses 100 percent glutinous rice and has surpassed 30 billion won ($22.5 million) in cumulative sales.

The sweet variety adds a sugary note to nurungji's signature nutty flavor, while the spicy variety coats the crispy nurungji base with a stir-fried gochujang seasoning.