![A view of W Concept's pop-up store in Paris, France, which ran from Sept. 29 to Oct. 12 [W Concept]](https://wimg.heraldcorp.com/news/cms/2026/10/21/news-p.v1.20261021.4221446772d74c69938152945410224b_P1.jpg)
Fashion platform W Concept said Wednesday that its Paris pop-up store had driven strong growth in global customer traffic.
According to W Concept, online transactions from France on its global store jumped 103 percent year-on-year during the pop-up's run from Sept. 29 to Oct. 12. Visitors to the global store and new sign-ups also rose 95 percent and 76 percent, respectively. Following the pop-up, the share of orders from new customers on the global store expanded 19 percentage points, from 29 percent to 48 percent.
Participating brands also posted strong results. Three brands — Kume, Osoi and Rave — together accounted for 25 percent of total transactions on the global store in the period immediately after the pop-up.
"After New York, we ran a pop-up in Paris as well, broadening our touchpoints with local customers," a W Concept official said. "We will continue to expand the shopping experience for global customers through a variety of events."
spa@heraldcorp.com
