CJ Olive Young launches K-pop live commerce show 'Green Room,' featuring NMIXX

CJ Olive Young announced Wednesday it is launching "Green Room," a new live commerce program that blends a music talk show format with real-time shopping.

Green Room is CJ Olive Young's first K-pop-linked live commerce program. Conceived around the concept of an artist's backstage dressing room, the show features an idol host who invites recently returned artists to introduce their new albums and share behind-the-scenes stories. Viewers can interact with the artists in real time and purchase albums with exclusive perks during the broadcast. The program will stream simultaneously on the domestic Olive Young Live platform, the YouTube channel Olive Young TV, and the Japanese storefront of the global mall under the name "O.Y LIVE," with real-time translation provided for Japanese viewers.

CJ Olive Young introduced K-pop albums to its global mall in 2022 and has since expanded its presence to the domestic online store, offline stores and pop-up shops. Album category sales from January through September this year rose 152 percent compared with the same period last year.

The debut broadcast, set for 8 p.m. Wednesday, will be hosted by Seo Eun-kwang of the group BTOB. Members of NMIXX, who made their comeback Monday with their sixth mini-album "Strange Muse," will appear as guests. The show will include a listening session for the new tracks and a live performance.

Viewers who purchase an album during the broadcast and submit proof of purchase will be entered into a draw for limited-edition photo cards, hand-signed albums and CJ Olive Young gift cards. All buyers will receive Olive Points equivalent to the cost of delivery. A fan-participation game called the "Reverse Fan Gift Event," in which viewers interact with the artists, is also planned, with winners drawn from participants receiving popular products from leading K-beauty brands carried by CJ Olive Young.

CJ Olive Young plans to run two pilot broadcasts this year before adding Green Room to its regular programming lineup as a seasonal series starting next year. "We will present content that connects diverse aspects of K-culture through the lens of K-beauty," a company official said.