MOU signed with Seoul city government and ChildFund Korea for children's meal delivery service
Shinhan Bank has teamed up with the Seoul Metropolitan Government and ChildFund Korea to help children at risk of missing meals order food through an online food delivery app. The partnership will allow children to pay for delivered meals using their meal support cards and provide delivery fee coupons to broaden their dining options.
Shinhan Bank announced Thursday that it signed a "children's meal delivery service" MOU with the Seoul Metropolitan Government and ChildFund Korea at Seoul City Hall. The signing ceremony was attended by Jeon Seong-ho, head of Ddaenggyeoyo, Ma Chae-suk, head of the Seoul Metropolitan Government's Women and Family Division, and Lee Seo-young, head of ChildFund Korea's Seoul regional office.
The agreement was reached to introduce a children's meal card payment function on Seoul's public online food delivery app, Seoul Delivery+ Ddaenggyeoyo, expanding access so that children receiving meal support can order food through the same everyday delivery process as anyone else.
The service will launch Nov. 16, targeting children aged 14 and older who use the city's children's meal card, known as the Kkumnamu Card. By registering the meal card through the Ddaenggyeoyo menu on the Shinhan Super SOL app, users can place orders and make payments at approximately 20,000 participating restaurants marked as "children's meal" outlets. The service will run as a pilot through November and December before transitioning to a full program next year.
Participating children will receive two delivery fee coupons worth 3,000 won each per month — one from Shinhan Bank and one from the Seoul Metropolitan Government. New members can also take advantage of a welcome coupon pack worth 16,000 won ($12) and franchise discount promotions, subject to individual eligibility conditions.
Shinhan Bank will build the payment system, operate the service and provide funding for the meal program. The Seoul Metropolitan Government will inform eligible children and their guardians about the service and oversee the overall project. ChildFund Korea will handle delivery fee coupon distribution and coordinate community resource support.
"We hope this agreement helps children use their meal cards more conveniently and choose the meals they want," a Shinhan Bank official said. "We will continue working with local governments and welfare organizations to expand the role of the public delivery app and provide services that communities need."
Meanwhile, to mark reaching 10 million members, Ddaenggyeoyo is running a promotion through year-end in which Shinhan Bank covers the full delivery fee charged to customers using its Ddaengbaedal service.
forest@heraldcorp.com