Andar will run its first pop-up store, "Andar in Motion," at Y173, a cultural complex in Seongsu-dong, Seoul, on Saturday and Sunday.
The event is designed to highlight the brand's growing presence in global markets while showcasing how its values extend into everyday life. A centerpiece of the pop-up will be the "Air Cooling Capsule Collection," built around the brand's signature Air Cooling fabric — a material that has sold roughly 2,000 units a day since its 2018 launch, with cumulative sales of 6 million pieces.
The collection retains the functional properties of the Air Cooling fabric while applying designs that naturally follow the body's lines. Items include a crop zip-up, a bra top, leggings, flare pants and socks.
A range of fitness classes led by professional instructors will also be on offer, including music flow yoga, burn boot camp, power Pilates and move-and-reset yoga. Visitors can also join a running course through the Seongsu-dong neighborhood or unwind with a rest program featuring gayageum music and lotus tea.
On Friday — the day before the event opens — brand ambassador Jun Ji-hyun is scheduled to visit the pop-up and try the products firsthand.
spa@heraldcorp.com
