GS Group chairman calls for digital-first approach to work design

GS Caltex held its 4th Deep Transformation Day, or DT Day, at GS Tower headquarters in Gangnam-gu, Seoul, on Thursday, the company announced Friday.

DT Day is a field-focused event where GS Caltex shares digital transformation cases it has pursued to strengthen industry competitiveness and achieve sustainable growth. GS Group Chairman Heo Tae-soo joined GS Caltex Vice Chairman Heo Se-hong at the event.

"When the challenges of each and every member come together, they create the company's overall innovation and future," Vice Chairman Heo Se-hong said, encouraging employees. "When the changes each person creates by pushing past existing limits in their own roles connect and spread, that is what drives GS Caltex's growth."

Chairman Heo Tae-soo called for a shift in perspective, saying companies must go beyond simply adding digital tools to existing workflows. "We need to design work and processes from the outset with a digital foundation," he said. "I hope you will use digital to connect your work, respond to change and deliver strong results."

This year's DT Day carried the theme "Our Übermensch: We:bermensch," reflecting a message that each employee should set higher personal standards, pursue continuous growth, and collectively drive company-wide change through individual challenge and innovation.

The event featured 15 exhibition booths showcasing a range of innovation cases. Key examples included an AI-based job-training tutor applying the Socratic method of questioning, in-house applications of physical AI such as drones, robots and smart helmets, and the use of a multi-agent structure to produce research reports. An energy-saving initiative at the Yeosu factory was also shared.

Participants in the field took particular note of the AI service built around the Socratic method and explored ways to incorporate it into job training.

GS Caltex also hosted lectures by outside experts on new AI technologies being applied across various industries and on key factors reshaping the global business environment. Digital transformation trends that Vice Chairman Heo has consistently shared internally since taking office were introduced as well.