GS25 launches 980-won nut snacks to strengthen value private-brand lineup

GS25 announced Friday that it has launched three new nut snack products under its private brand Yours.

The three varieties — a mixed nut blend, roasted almonds and roasted cashews — are each priced at 980 won. The products were developed as part of the convenience store chain's strategy to strengthen the competitiveness of its private-brand lineup.

GS25 currently carries about 1,300 exclusive products centered on its two flagship private brands, Yours and Real Price. The share of private-brand products in total sales has grown steadily, from 27.3 percent in 2022 to 28.0 percent in 2023, 29.1 percent in 2024 and 30.0 percent in 2025.

The Real Price brand is expanding its range around refrigerated ready-to-eat foods and ingredients such as milk, eggs, chicken breast and tofu. Yours plans to strengthen its lineup with a focus on everyday favorites including ice cups, coffee, tea and other beverages.

"As prolonged inflation continues, more consumers are seeking products that offer good value for money," said Jo Yeon-gyeong, a merchandise director on GS25's processed food team. "We will develop a wide range of products so customers can enjoy quality items at affordable prices."