In-flight curators handle product selection and sales
Seasonal health supplement featured for autumn transition
Parata Air announced Friday it will continue its cabin crew-driven in-flight service program, "Curating Flight," through October.
Following runs in August and September, the airline will operate Curating Flight on Saturday, Sunday and Wednesday aboard Incheon-departing flights to Da Nang and Sapporo. The program, designed to offer passengers a distinctive in-flight shopping experience, has cabin crew personally introduce products and provide special purchase benefits.
Cabin crew members serving as "in-flight curators" go beyond simply selling products — they take part in product selection, promotion planning and customer guidance across the full range of in-flight services. For this round, the airline is featuring Regina Premium Royal Jelly, timed to growing passenger interest in health management during the seasonal change.
Parata Air said it plans to expand programs that incorporate cabin crew's on-site experience and ideas into its in-flight services, including Curating Flight, with the aim of broadening passengers' travel experiences.
"The in-flight curator program is meaningful because cabin crew — who work closest to customers — are the ones proposing and carrying out new services themselves," a Parata Air official said. "We will continue to draw on frontline ideas to provide customers with differentiated experiences, while steadily improving the quality and competitiveness of our in-flight services."
Meanwhile, Parata Air this month completed a contract to introduce its sixth aircraft, an Airbus A320-200, as part of efforts to expand its international route network. The aircraft is expected to enter service after undergoing interior modifications, maintenance checks and regulatory procedures following its delivery to South Korea.
eyre@heraldcorp.com
