Company visits Cass-serving establishments nationwide, distributes branded beer glasses
![OB Beer Executive Vice President Koo Ja-bum (left) and Sales Vice President Kim Byung-hoon (right) present a beer glass bearing a responsible drinking message to a restaurant owner on Global Beer Responsible Day. [OB Beer]](https://wimg.heraldcorp.com/news/cms/2026/10/26/news-p.v1.20261026.e8317b0cca10433db89734f40d2eebb5_P1.jpg)
OB Beer announced Monday it is running a responsible drinking campaign targeting restaurants and bars that carry its Cass brand nationwide, marking Global Beer Responsible Day.
Global Beer Responsible Day was established in 2010 by AB InBev, OB Beer's global parent company, to promote a culture of responsible drinking. As part of the campaign, OB Beer visited major Cass-serving establishments across the country and distributed beer glasses bearing the message "Enjoy every moment with Cass, responsibly." The company also provided guidance on responsible alcohol sales practices.
"We will continue our responsible drinking initiatives to help establish a culture of proper alcohol sales and responsible drinking habits," Executive Vice President Koo Ja-bum said.
Meanwhile, OB Beer ran a drunk-driving prevention campaign in September under the pledge "I promise not to drink and drive." A responsible drinking cheering campaign held at Hanwha Life Ballpark in Daejeon on Sept. 18 drew more than 1,000 baseball fans.
andy@heraldcorp.com
