Working at Samsung or SK Hynix won't get you a date — profile photos will

Employees at Samsung Electronics and SK Hynix who received bonuses of around 100 million won ($72,000) or more have been touted as the most eligible bachelors in the matchmaking industry — but a new survey finds that a prestigious employer or a hefty bonus has had little actual impact on dating app success.

The finding comes from Blit, a workplace-verified dating app operated by the professional community platform Blind, which analyzed usage data from about 300,000 domestic working-adult members between January and September this year and released the results Monday.

Launched in 2021, Blit requires users to verify their workplace or occupation. It has accumulated 500,000 registered members to date.

According to the survey, not all Samsung Electronics employees attract the same level of attention from potential partners.

Profile photos emerged as one of the most important factors in drawing attention. Among male members who verified their Samsung Electronics employment, those who uploaded six profile photos received, on average, about seven times more expressions of interest than those who uploaded only one.

Members who filled out their self-introductions and other personal details drew significantly more attention than those who did not — regardless of where they worked.

Members who wrote self-introductions of 200 characters or more received about six times more attention than those who left the field blank, while members who answered values-related questions attracted more than twice as much attention as those who skipped them.

"The payment of performance bonuses at Samsung Electronics and SK Hynix did not produce any noticeable effect on the popularity of employees at those companies," Blit said. "Comparing the period before and after the bonuses were paid out earlier this year, we found no statistically significant change in how popular employees at either company were on the app."