CJ Olive Young tops beauty and fashion app rankings with record 10.7 million users

CJ Olive Young topped the list of most-used beauty and fashion apps among Koreans last month, data firm Wise App·Retail said Tuesday.

The CJ Olive Young app recorded 10.7 million monthly active users in September — the highest figure ever for the app in that month.

Ably ranked second with 10.27 million monthly users, followed by Musinsa in third with 7.53 million. Daiso Mall came in fourth with 5.57 million users, and Zigzag placed fifth with 4.73 million.

The rankings then continued with Kurly (4.57 million), KREAM (2.91 million), Queenit (2.64 million), 29CM (2.02 million), Shein (2.02 million), Uniqlo (1.57 million), 4910 (1.52 million), SSF Shop (940,000), W Concept (930,000) and Nike (900,000). Kurly, KREAM and 4910 each set September records, reflecting continued growth.

Uniqlo posted the highest user growth rate among beauty and fashion apps over the past year, rising 58 percent compared with the same month a year earlier.

KREAM (29 percent), Daiso Mall (27 percent), Kurly (25 percent) and 4910 (23 percent) also posted growth exceeding 20 percent. Zigzag (16 percent), CJ Olive Young (12 percent), Ably (10 percent), Musinsa (7 percent), SSF Shop (5 percent) and 29CM (2 percent) also recorded gains.

Wise App·Retail conducted the survey based on a sample of Korean Android and iOS smartphone users. It covered commerce apps focused on beauty and fashion products, excluding general retail apps.