Finnish saunas, ryokan style: 3 'Series by Marriott' hotels open across South Korea

Three Series by Marriott hotels reflecting the distinct character of their respective locations — from Korean traditional aesthetics and urban retreats to ryokan-inspired ambiance — have opened in Seoul, Incheon and Busan. The properties aim to preserve each hotel's individual identity while meeting the operational standards of a global hotel chain, offering travelers a differentiated lodging option.

Series by Marriott, part of the Marriott Bonvoy portfolio, announced Tuesday the opening of three hotels in Seoul's Insadong, Incheon's Guwol and Busan's Haeundae in October. Following the Sept. 29 debut of Aneuk Signature Seoul Guro, the three new properties add 273 rooms, bringing the brand's South Korea footprint to four locations and 377 rooms in total.

Series by Marriott is a collection brand that connects independent local hotels to the Marriott Bonvoy system while preserving each property's original brand identity.

UH Seoul Insadong sits along the Cheonggyecheon stream, within walking distance of Jongno 3-ga and Euljiro 3-ga stations. The predominantly white interior features jangseung installation works by artist Jang Jun-o and media art by artist Shin Hyo-eun. The hotel offers 51 rooms across eight types, and its 15th-floor lounge, Yeobaegwon, affords views of the Cheonggyecheon.

Aneuk Signature Incheon Guwol opened near Incheon City Hall and Arts Center station. The hotel has 118 rooms across nine types. Its below-ground floor houses a large communal bath and a Finnish sauna, both open until 2 a.m., along with a food and beverage outlet called The Grain and a self-service laundry room.

Aneuk Signature Busan Haeundae opened within walking distance of Haeundae Beach. The property operates 104 rooms across 16 types styled after Japanese ryokan design; some rooms come with a bathtub and a private sauna. The Grain serves a breakfast buffet and complimentary late-night noodles.

Guests at all three hotels can earn and redeem Marriott Bonvoy membership points.

Nam Ki-deok, Marriott International's area vice president for Korea, Vietnam and the Philippines, said the three openings allow travelers to experience a more diverse side of South Korea — "from the culturally rich heart of Seoul to Incheon's business center and Busan's coastal area."