Juun.J collaborates on costumes for K-pop art exhibition featuring 48 acts

Samsung C&T's global designer fashion brand Juun.J announced Tuesday that it has participated in a large-scale K-pop art exhibition.

The brand collaborated on costumes for D'FESTA THE ORIGIN, an exhibition spotlighting 48 K-pop artists through an artistic lens.

Built around the theme of "paegak" — breaking out of a shell to enter a new world — the exhibition showcases the artists' diverse appeal through photography, video, fashion and fine art, going beyond music and performance.

Juun.J's designs, which have long embodied an aesthetic that dismantles the familiar, expressed each artist's presence through the brand's signature black. The depth of black, which absorbs all colors, harmonizes naturally with the boundless potential each artist carries.

The brand presented designs that blend a contemporary reinterpretation of heavy leather with precise tailoring. The collection also reflects Juun.J's philosophy of breaking down boundaries of gender and form through bold combinations of contrasting elements.

The silhouettes emphasize visual dimensionality through a contrast between restrained lines and dramatically voluminous shapes. Layering outerwear over outerwear completes the brand's identity of pursuing the new by stepping outside conventional frameworks.

The exhibition runs through Nov. 30 at MPX Gallery in the L3 North Atrium of IFC Mall in Yeouido, Seoul. Starting in Seoul, it is set to travel to Tokyo and other major cities worldwide beginning in January next year.

Juun.J Creative Director and Executive Vice President Jung Wook-jun said the project, which channels the narratives of world-class artists through the brand's own language, will serve as a springboard to "continuously expand our influence in the global fashion market by engaging with diverse cultures around the world."