Visitor traffic, spending trends by district available at a glance
Namyangju city announced Tuesday that it is offering a real-time visitor and spending map through its integrated data platform, allowing residents and small business owners to monitor visitor traffic and consumer spending trends across the city's districts at a glance.
The service was designed to help residents and small business owners understand commercial activity and foot traffic patterns in local shopping districts.
The map visualizes population density and payment-based spending data across 23 key locations — including major commercial districts, transit-oriented areas and tourism sites — and updates every hour so users can track visitor numbers and spending flows by area.
Key locations include the Geumgok New Deal project zone, Janghyeon Traditional Market, Dasan Sangsaeng shopping street and Byeollae Rodeo shopping street. Users can view population density by district as well as hourly changes in foot traffic and demographic breakdowns by gender and age group.
Small business owners in particular can cross-reference visitor and spending data to identify their core customer base and track consumption trends, then apply those insights when developing sales strategies. Residents can also easily check visitor activity and spending patterns in areas of their choice.
Baek Hee-jin, head of the Smart City Division, said she hoped users would draw on the service to better understand local commercial districts and obtain information needed for market analysis and business planning. "We will continue to expand data-driven services that benefit residents' daily lives and the local economy," she added.
The service is freely accessible to anyone through the Namyangju integrated data platform.
pjh@heraldcorp.com
