Lotte Mart launches major sale with up to 60% off through Nov. 11

Lotte Mart said it will hold its biggest discount event of the second half, a two-week sale running from Thursday through Nov. 11, offering up to 60 percent off on food and grocery items.

The first edition of the event, held in the first half of this year, posted sales 22 percent higher than the same period a year earlier. The monthly "Tongkeun Day" promotion, which launched in January, also saw cumulative sales from January through October rise 18.6 percent.

During the first week, running through Nov. 4, the hypermarket will focus discounts on fresh produce. All grades of Korean beef will be sold at half price when customers pay with a participating card, including harder-to-find cuts such as intercostal, flower rib, hanger, outside skirt and hanging tender. Abalone from Wando will be offered at 60 percent below the regular price, with the retailer having secured supply directly from the source in advance.

Seasonal fresh items will also be discounted. New-harvest apples will receive a 3,000-won discount with a participating card. Early-harvest Jeju tangerines will be sold in limited quantities on Friday only — a 5-kilogram box for 9,990 won. New-harvest glutinous rice and brown rice will be half price when bought in pairs, coming to 9,990 won each. Popular ready-to-eat deli items, including a large sushi set (20 pieces) and a salmon-and-shrimp sushi set (20 pieces), will be 30 percent off for L.Point members. Camping- and outing-friendly snacks — a chewy taffy-glazed chicken bites dish and a large fried chicken — will be priced at 9,990 won each.

The "more you buy, more you save" bulk-purchase lineup has also been expanded. Ready-to-eat meal kits, whose sales rose 40 percent during the first-half event, will be stocked at more than double the previous volume. Frozen meal kits and frozen noodles will be half price when two or more are purchased with a participating card. Frozen pizza, mandu and pork cutlets will be offered on a buy-one-get-one basis. Refrigerated meal kits will be 40 percent off when two or more are bought with a participating card.

Through Sunday, L.Point members can pick any four snack items from a special selection. On Thursday and Friday, two trays of "Haengbok Sangsaeng" eggs purchased with a participating card will be priced at 4,990 won per tray. Sunday will feature a buy-two-get-one promotion on packaged ramyun.

Exclusive products will also be available. A Johnnie Walker random-label box set — with labels assigned at random — will be sold in limited quantities at 47,800 won ($36). Other exclusive offerings include a Forestella goods and wine glass gift package, a Starbucks whole-bean coffee mini-cup goods package, and a Lotte Pepero palace dancheong edition developed in collaboration with the Cultural Heritage Administration.

The second week, starting Nov. 5, will feature 50 percent discounts on samgyeopsal, pork neck and flatfish. Oysters, whose prices have risen due to a recent decline in catches, will also be sold at half price. The "Tongkeun" series of Jeju tangerines will be available at a 40 percent discount. Through the Lotte Mart GO app, discount coupons will be distributed daily on a first-come, first-served basis to the first 20,000 customers each day from Thursday through Sunday — a total of eight days. A roulette event will also give away "mega coupons" worth up to 50,000 won off.