Activewear brand Andar said Wednesday that about 5,000 people visited its pop-up store "Andar in Motion" in Seoul's Seongsu-dong last weekend.
According to Andar, the pop-up was designed to communicate the brand's vision of extending beyond exercise into everyday life. It offered new product exhibitions and hands-on experiences, workout classes led by Andar ambassadors, and a range of brand activities and content for visitors.
jun@heraldcorp.com
