Discounts across all categories through Nov. 18, with themed promotions and a Seongsu-dong pop-up
AliExpress said it will hold its largest annual sale, the 11.11 Shopping Festival, from Sunday through Nov. 18, offering discounts of up to 80% along with prize draws and a pop-up store.
The centerpiece is the "AliGacha" prize draw, in which participants can buy one entry ticket per day for 110 won and enter a raffle for prizes including a Tesla Model Y RWD and discount coupons worth 50,000 won ($37), 30,000 won, 10,000 won or 110 won. Completing daily missions — such as attendance check-ins, browsing, referring friends and making purchases — allows up to five entries per day.
Discounts apply across all product categories, and brand-exclusive coupons of up to 15% will be issued for use throughout the event. Ten brands participating in the "Brand+" program — YZ, ETENWOLF, 70mai, Fosi Audio, GMKtec, JONR, LEYDUN, Netac, Sofirn and Vention — will also offer deals on popular products.
Ahead of the main event, a "sale preview" runs from Thursday through Saturday, during which shoppers can add sale items to their carts in advance. Themed promotions will then follow in sequence: the AliGacha draw on Nov. 1; first-come, first-served coupons on Nov. 2; brand deals from Nov. 3 to 6; leisure and automotive products from Nov. 7 to 10; home living deals from Nov. 12 to 15; and a closing sale from Nov. 16 to 18.
From Nov. 5 to 8, AliExpress will operate an "AliGacha" pop-up store in Seongsu-dong, Seoul, designed to resemble a giant capsule-toy machine. The venue will feature an "Ali's Pick" zone where visitors can see an electric vehicle on display and try out products across major categories. Completing missions in the exhibition zone unlocks entry to the "Fill It Up in 11 Seconds Challenge," in which participants physically grab and keep as many products as they can within 11 seconds.
"At the online store, shoppers will be able to find the products they need at reasonable prices, while the pop-up store will let them experience products firsthand and take part in the challenge," an AliExpress official said.
andy@heraldcorp.com
