Lotte Department Store transforms into 'Dream Light Garden' for year-end season

Lotte Department Store announced Friday it will launch a year-end Christmas theme called "Lotte Town Dream Light Garden."

This year, the retailer focused on an immersive Christmas experience that connects space and emotion through light. The theme, "Secret Garden in a Dream," draws inspiration from classic European gardens, aiming to give visitors the feeling of wandering through a dreamlike secret garden the moment they enter Lotte Town.

Starting Friday, the Lotte Town Myeong-dong main branch will light up 20,000 bulbs across the building's exterior. Visitors can follow the lights along an approximately 100-meter stretch connecting Euljiro 1-ga Station, the main Lotte Department Store building and Avenuel.

This year's display goes further than previous years by incorporating advanced media elements alongside traditional bulb lighting in key areas, creating a combined landscape experience.

The route begins at the "Heart Light Tree," a 15-meter-tall installation adorned with moving heart-shaped lights, and continues to the "Dream Light Atelier," a series of show windows featuring fairy-tale-style moving dioramas. The highlight of the display is "Lighting Journey" at the main entrance — an approximately 165-square-meter space where classic Christmas imagery has been reinterpreted through media elements.

The final destination, "Charlotte's Garden of Light," features a large photo zone decorated with Ttonttu — a Christmas fairy reimagined as a gardener — and a magical fountain. The store plans to extend the themed landscape with an oversized media facade currently under construction, set to be completed by year's end.

Lotte Department Store is also introducing a new Christmas character, "Hey Yeti," a cute and approachable reimagining of the Himalayan yeti. Hey Yeti will appear alongside Ttonttu, the Christmas fairy mascot that has been a beloved symbol of Lotte Department Store since 2020, across various visual elements throughout the season. A 4-meter-tall Hey Yeti sculpture has been installed at the main branch entrance.

Lotte Department Store plans to roll out the "Lotte Town Dream Light Garden" theme at other locations, including the Jamsil and Incheon branches, each tailored to the character of the store. The Jamsil branch will incorporate the theme throughout its first-floor interior and open a large outdoor Christmas market in mid-November. The Incheon branch will install large Christmas trees in its main outdoor plaza and sunken plaza.

The store is also releasing a lineup of limited-edition Christmas gifts — four items in total, including specially curated products from well-known dessert brands such as Seoul Cookie, Grains and Mamangateau, as well as a chocolate advent calendar developed in-house by Lotte Department Store. The gifts will go on sale simultaneously at major branches including the main and Jamsil stores, as well as through Lotte Department Store Mall online.

"We hope the secret garden in a dream, found throughout Lotte Town, will offer a special moment that makes everyone's dreams come true," said Park Ji-young, head of the design division at Lotte Department Store.