Hana Bank launches savings account tied to 'Robot Taekwon V' 50th anniversary

Hana Bank is rolling out a new savings account offering up to 5.0 percent annual interest to mark the 50th anniversary of the animated character Robot Taekwon V. The product links the nostalgia of generations who grew up with the series to everyday saving, and pairs it with exclusive content on the bank's mobile app.

The bank said Friday it launched the "Fly, Taekwon V" savings account. The six-month product will be available for a total of 30,000 accounts from the launch date.

The base interest rate is 2.0 percent per year. Customers opening their first deposit or savings account with Hana Bank receive a 2.0 percentage-point bonus, while those who set up three or more automatic transfers from a Hana Bank checking account receive an additional 1.0 percentage-point bonus, bringing the maximum rate to 5.0 percent per year. Monthly contributions range from 10,000 won ($7) to 200,000 won, and customers can sign up through the mobile app Hana One Q.

The bank is also running a launch giveaway for customers who sign up by Dec. 31. Winners selected by draw will receive a limited-edition 1-meter Taekwon V figure (one winner), a character card book (150 winners) or a commemorative stamp set (200 winners).

A dedicated Taekwon V channel will operate within the Hana One Q app's "Playground" section, releasing remastered Robot Taekwon V animated content exclusively each week.

The bank expects the character's familiarity to drive product sign-ups, while the weekly content releases are intended to bring customers back to the app regularly.

"We expect to offer customers a new financial experience that adds the value of modest saving to childhood memories," a Hana Bank official said. "We will continue to introduce products and services that connect diverse cultural content with financial services, making finance easier and more approachable for our customers."