Shinsegae International launches year's biggest sale on Shinsegae V platform

Shinsegae International will hold its largest shopping event of the year on its own digital platform, Shinsegae V, from Friday through Nov. 11, coinciding with Shinsegae's integrated shopping festival SSG Day.

Shinsegae V will offer flagship items from its brands at discounted prices in line with this year's SSG Day theme, "Korea's Signature Sale." Shoppers can also take advantage of point paybacks based on purchase amounts and first-come, first-served coupons.

Participating brands span a wide range of categories — total fashion labels Studio Tomboy and Harley-Davidson Collections; women's wear brands Vov, Della Lana and Il à Il; men's wear labels Man on the Boon and Lardini; niche fragrance houses Diptyque, Santa Maria Novella and Ex Nihilo; and beauty brands Yeonjak, Hourglass and Laura Mercier.

Studio Tomboy will offer its "Master Signature" item, the "Everyday Setup," at up to 50 percent off during the event. Other signature items on sale include a Vov down jacket, an Il à Il 100-percent cashmere knit, the Yeonjak "Skin Perfecting Prep Essential Set" and the Vidivici "Blue Barrier Comfort Skincare Set."

A point payback program will also run throughout the event. On the opening day and weekends, customers who spend 1 million won ($749) or more on Shinsegae International's own-brand products will receive 50 percent back in e-points; those spending 500,000 won or more will receive 40 percent back, and those spending 200,000 won or more will receive 20 percent back.

On weekdays, a designated "Brand Day" will be held each day for a specific brand. Customers who purchase products from that day's featured brand will receive up to 30 percent of their payment back in e-points, with no minimum purchase requirement.

Purchases of products from any participating brand will earn up to 15 percent of the payment in points. E-points accumulated during the event can later be used like cash for up to 50 percent of the purchase price on Shinsegae V.

Daily first-come, first-served coupon and point events will also be held. At 10 a.m. each day, the first 3,000 customers will receive a 15 percent shopping bag coupon. At 10 p.m., the first 1,000 customers will receive 10,000 points as a shopping credit.

"We have prepared a wide range of offers so that customers can enjoy the best benefits of the year on Shinsegae V's signature items during SSG Day," a Shinsegae International official said. "As the weather has turned sharply colder, this will be a great opportunity for customers looking to stock up on winter clothing or purchase beauty products they have had their eye on."