Shinsegae department store runs discounts on fashion, food and living goods through Sunday

Shinsegae Department Store said it will hold a series of discounts and gift promotions across fashion, food and living categories through Sunday as part of SSG Day, the Shinsegae Group's biggest annual shopping event.

The store is offering genre-specific discount coupons through Thursday. Customers who spend at least 10,000 won ($7) at a Sweet or Deli single-brand store, or at least 30,000 won at a Food Market, will receive a 3,000-won discount. Those who spend 200,000 won or more at a single kitchen, bedding or décor brand will receive a 10,000-won discount.

The discounts expand Friday through Sunday. Customers spending at least 10,000 won on food and beverages, or at least 30,000 won at a Food Market, will receive a 5,000-won discount. Purchases of 100,000 won or more at a wine brand, or 200,000 won or more at a single fashion accessories brand, will each earn a 10,000-won discount.

Coupons are also available on the online platform Beyond Shinsegae. Shoppers spending at least 30,000 won will receive a 15 percent discount coupon, while those spending 50,000 won or more will receive a 20 percent coupon worth up to 10,000 won.

Card-linked gift promotions are also on offer. Through Thursday, customers paying with Shinsegae-affiliated Citi, Hana or BC Baro cards at luxury, fashion or accessories single-brand stores will earn up to 7 percent back in Shinsegae Reward points. Friday through Sunday, the same benefit extends to Shinsegae-affiliated Citi, Samsung, Shinhan, Hana and BC Baro cardholders.

Through Nov. 15, all stores will host an Outer Fair and a living goods event called Gonggan Saseol Living Week. The Outer Fair will offer discounted winter products from fashion and outdoor brands including Studio Tomboy, Della Lana, Nepa and Snow Peak. The main store, Gangnam branch and Daegu Shinsegae will run a pop-up for Novis, a Canadian premium outerwear brand. Daegu Shinsegae will feature a pop-up for Italian brand Parajumpers, while the Gangnam branch will launch a North Face Kids pop-up starting Friday.

During the living goods event, customers who pay for home appliances, furniture or bedding with a Shinsegae-affiliated Samsung Card will receive Shinsegae gift certificates worth up to 10 percent of their purchase.

"As our biggest discount event of the year, we want to deliver the joy of shopping through benefits customers can genuinely feel," said Lee Seong-hwan, executive vice president for sales strategy at Shinsegae Department Store.