Charancha launches weekly used-car discount lottery, starting with Santa Fe

Charancha, the used-car trading platform of Deutsche Automobile Group, is launching a lottery-based service that lets buyers purchase a used vehicle at a 10 million won ($7,490) discount. The first vehicle up for grabs is a Hyundai Motor Santa Fe, which the winner can buy at roughly 27 percent below the listed price.

Charancha said entries for the first round of the new service, called Weekly Car, open Monday at 10 a.m.

Under the Weekly Car format, users complete in-app missions to accumulate entry tickets, then use those tickets to enter for a vehicle of their choice. One winner is drawn per round and can purchase the vehicle at 10 million won off the regular listed price.

The first round features a Hyundai Motor Santa Fe (MX5) hybrid 1.6 turbo 2WD Prestige. The vehicle's regular price on Charancha is about 37 million won, and the winner's purchase price would be 27 million won. The entry period runs from Monday through Nov. 15, with the winner announced Nov. 18 at 2 p.m.

Registered individual members can participate by logging into the Charancha app or website and completing designated missions such as daily check-ins and browsing vehicles. Tickets earned this way can be applied to any round, and using more tickets increases the odds of being drawn.

Winning does not obligate a purchase. Winners can review the vehicle's actual condition and purchase terms before deciding whether to buy.

Weekly Car is designed as a permanent, recurring service rather than a one-off promotional event, with a new vehicle offered each round. All vehicles are used cars from Charancha's own inventory, directly verified and selected by Deutsche Automobile Group. Before entering, users can check each vehicle's inspection records, condition and discounted purchase price on its dedicated listing page.

The second round is expected to feature Tesla's mid-size electric SUV, the Model Y Juniper.

Beyond the price discount, Charancha is pairing the service with warranty coverage to ease the maintenance burden that can arise after a used-car purchase.

Customers who buy through Weekly Car receive both any remaining manufacturer warranty and Charancha's extended warranty program, CARE6. Where a manufacturer warranty remains, it applies first; CARE6 then covers repair costs for major components specified in its terms.

CARE6 coverage runs for up to 180 days from the date of purchase or 10,000 kilometers of driving, whichever comes first. Covered components and exclusions are governed by separate terms and conditions.

Customers who prefer a contactless transaction can use a home delivery service that brings the vehicle to a location of their choosing. They have until noon on the fourth day after the delivery request — including the request date — to experience the vehicle in person, and may apply for a free return during that period if the conditions set out in the terms are met. In-store purchases remain an option as well.

Charancha said it designed Weekly Car to draw users back to the platform and encourage vehicle browsing, while expanding the touchpoints that convert interest into actual purchases. The company is also exploring partnerships with outside businesses and additional per-round benefits going forward.

Kwon Hyeok-min, vice chairman of Deutsche Automobile Group, said Weekly Car was conceived to help customers buy verified used vehicles at more reasonable prices, balancing trust in the vehicle with affordability. "We will continue to expand customer benefits and steadily improve the used-car buying experience, drawing on the group's automotive retail and service capabilities," Kwon said.