Gangbuk-gu launches hometown donation event with benefits worth up to 160,000 won

Seoul's Gangbuk-gu has launched a special event to boost participation in the hometown love donation system ahead of the year-end season.

The district said it will run a prize event from Monday through Dec. 28, open to individuals who donate 100,000 won ($75) or more to Gangbuk-gu through the program.

Among donors during the event period, 33 winners will be selected by lottery to receive a 30,000-won Shinsegae mobile gift voucher. Both general and designated donations qualify, and winners will be announced Dec. 29 on the Gangbuk-gu district office website.

The hometown love donation system allows individuals to donate to any local government outside their registered address and receive tax deductions and return gifts in exchange. Donations of up to 100,000 won are fully tax-deductible, and return gifts worth up to 30 percent of the donated amount are also provided.

A donor who gives 100,000 won stands to receive return gifts worth 30,000 won, and if selected in the raffle, an additional 30,000-won gift voucher — bringing total benefits to as much as 160,000 won.

Gangbuk-gu offers a range of locally themed return gifts, including Gangbuk love gift certificates, celadon kiln experience vouchers, handmade syrups, ceramics, socks and eco-friendly lifestyle products.

Donations fund projects that improve residents' welfare, covering areas such as social welfare, arts, public health and community revitalization.

Donations can be made online through the Hometown Love e-eum website or in person at a nearby Nonghyup Bank branch.

"The hometown love donation system is a way to contribute to regional development and practice sharing with neighbors," Gangbuk-gu District Mayor Jeong Chang-su said. "I hope this event translates into greater attention to Gangbuk-gu and more donations, spreading warmth and generosity throughout our community."