E-mart, Bottle Bunker launch year-end wine sales with up to 50% off

Hypermarkets are kicking off wine discount events ahead of a surge in year-end gatherings and parties.

E-mart announced Tuesday it will hold its "Second-Half Wine Market," offering discounts of up to 50 percent on more than 7,000 wine varieties from Thursday through Nov. 18.

The Wine Market is E-mart's signature wine discount event, held twice a year — once each in the first and second halves. The lineup spans a wide price range, from globally popular wines from Italy, France and the United States to high-end premium selections.

Popular global wines will be available at up to 20 percent off when purchased with a participating payment card. Champagne and sparkling wine, which see a sharp rise in demand during the year-end season, will be discounted by up to 50 percent. Chardonnay, Chablis, Sauvignon Blanc and Gewürztraminer will also be offered at 50 percent off.

From Saturday through Nov. 18, shoppers can also pick any two bottles from a selection of popular wines at a special price. The E-mart app's "Wine Grab" feature will offer limited quantities of premium wines, including a collection from Leroy of France's Burgundy region. Premium sets featuring vintage wines with global reputations will also be available.

Bottle Bunker, the liquor specialty store operated by Lotte Mart, will run its second-half "Black Bunker Day" for two weeks from Thursday through Nov. 25. The event, held just twice a year, is the chain's largest annual liquor sale. It will take place at three locations nationwide — the Jamsil, Seoul Station and Sangmu stores — with more than 2,500 products, including wine and whisky, offered at up to 50 percent off.

The event will also feature 20 popular imported snacks sold at a flat price, along with buy-one-get-one deals and up to 50 percent off on a range of bar snacks. "Whisky Night," a tasting event that drew strong interest last year, will return, giving participants the chance to sample more than 40 whisky varieties paired with food. An app-exclusive sale for VIP customers will also be held.