Kyochon Food & Beverage opens second Kyochon Chicken store in China's Shenzhen

Kyochon Food & Beverage announced Tuesday that it has opened a second Kyochon Chicken store in Shenzhen, China.

The new location is inside Wanxiang Shijia, a shopping mall in Shenzhen's Luohu District. Kyochon opened its first Shenzhen store in February last year. Shenzhen, home to a dense cluster of global technology companies, is often called China's Silicon Valley, and Luohu is one of the city's major commercial districts.

About half of the tenants at Wanxiang Shijia are food and beverage operators, making it a dining-focused destination. The mall is served by two subway lines, giving it strong foot-traffic access. Kyochon said it plans to use the location to expand its reach among local consumers and raise brand awareness.

The second store is a company-operated dine-in restaurant spanning about 132 square meters with 50 seats. It serves a range of chicken dishes built around Kyochon's three signature sauces — soy, red and honey — along with other menu items. The company said it will manage overall store operations with a focus on quality, service and hygiene.

"China is a strategic market with strong consumption potential and diverse dining demand," a Kyochon Food & Beverage official said. "We will continue expanding our business in key overseas markets."

As of the third quarter this year, Kyochon operates 78 stores across six countries — China, the United States, Malaysia, Indonesia, Taiwan and the UAE. The company is also preparing to enter the Japanese market in the first half of 2027.