ECONOMY

Daejeon attracts NH Agri Business Holdings logistics center investment at Pyeongchon industrial complex

by
Lee Kwon-hyung
Published : Nov. 10, 2026 - 10:00:00
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Daejeon and NH Agri Business Holdings sign MOU to build advanced logistics hub in Seo-gu, boosting the Chungcheong region's distribution infrastructure

Daejeon Metropolitan City.
Daejeon Metropolitan City.

The Pyeongchon industrial complex in Daejeon's Seo-gu is set to emerge as a key logistics hub for the Chungcheong region, backed by an expansion of advanced distribution infrastructure.

Daejeon signed an MOU with NH Agri Business Holdings on Tuesday at the city hall conference room to attract investment for a new logistics center at the Pyeongchon industrial complex in Seo-gu, pledging to work together to revitalize the local economy and create jobs.

The signing ceremony was attended by Daejeon Mayor Heo Tae-jeong, NH Agri Business Holdings CEO Kim Ju-yang, Daejeon branch head Park Jae-myeong and Daejeon Chamber of Commerce and Industry Chairman Jeong Tae-hee, among other officials.

NH Agri Business Holdings, which currently operates seven logistics hubs and supplies products to more than 2,200 Hanaro Mart locations nationwide, will build a large-scale logistics center at the Pyeongchon industrial complex equipped with state-of-the-art automated distribution facilities.

The investment is a strategic move to dramatically improve logistics services for Hanaro Mart outlets in the Chungcheong region — long underserved in terms of delivery — and to establish a stable supply chain for processed goods and daily necessities.

Once the logistics center begins full operation, it is expected to create 80 new field-based jobs in cargo handling and facility management, providing stable employment opportunities for local job seekers.

Daejeon said it will actively provide one-stop administrative support across multiple areas — including infrastructure improvements and assistance with licensing procedures — to ensure NH Agri Business Holdings' large-scale investment is completed successfully.

"Building a state-of-the-art logistics center in Daejeon, the transportation hub of South Korea, is a meaningful investment that will contribute to expanding logistics infrastructure across the Chungcheong region and revitalizing the local economy," Mayor Heo said. "We will spare no administrative support to make this investment a powerful driver for Daejeon's leap forward as a logistics and retail hub for the Chungcheong region."


kwonhl@heraldcorp.com
This content was produced with the assistance of AI translation services.

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