KGM seeks participants for 'Musso Family Day' glamping event

KG Mobility (KGM) announced Tuesday it is accepting applications through Wednesday for "Musso Family Day," a customer invitation event offering participants a chance to experience the Musso's diverse appeal and the pickup lifestyle.

The event will run Nov. 27-28 at a glamping site in South Chungcheong Province, featuring a lineup of programs combining test drives and glamping in collaboration with pickup-specialist influencer Yoonki Ride.

The main draw is a test-drive program around the glamping grounds, where participants can get behind the wheel of five models — the Musso (gasoline and diesel), Torres (gasoline), Actyon (hybrid) and Musso EV — to experience the driving characteristics of each.

Additional programming includes a talk show with Yoonki Ride, a glamping barbecue, and family-friendly activities such as dalgona candy making, eco-bag painting and stargazing.

The event will also feature a special-purpose vehicle exhibition showcasing the Musso's versatility and distinctive style, along with an outdoor space using the vehicle's V2L function and a photo zone. Snack corners, board games and an interview corner will round out the family-oriented offerings.

Vehicles brought by participants will be eligible for complimentary care services, including a vehicle inspection, washer fluid top-up and wiper replacement.

Participation is limited to 10 teams of up to four people each. Anyone interested in test-driving a KGM vehicle or in the brand is eligible to apply.

Applications can be submitted through Nov. 17 via a form posted on KGM's official website or the Yoonki Ride YouTube channel.

"Musso Family Day was designed to let customers experience the pickup lifestyle firsthand and create lasting memories with the people who matter most to them," a KGM official said. "We will continue to offer differentiated product experiences and maintain open communication with our customers."

Meanwhile, KGM has been expanding its customer touchpoints through various marketing activities, including a recent service customer appreciation event at its Gunpo service center, where the company offered free vehicle inspections and shared tips on vehicle maintenance.