Lotte Mart is launching exclusive products to mark Pepero Day on Nov. 11.
Among the offerings is the Lotte Pepero Gungwol Dancheong Edition (258g), developed in collaboration with the Cultural Heritage Administration and priced at 9,480 won. The packaging features traditional dancheong, the colorful decorative patterns used on Korean palace architecture.
The retailer is also offering bulk purchase discounts. Customers who cross-purchase four varieties of Haitai Pocky using a participating card receive 20 percent off when buying 10 or more items and 30 percent off for 20 or more. Those who spend at least 30,000 won ($22) on Lotte Pepero promotional products will receive a 5,000-won Lotte gift voucher.
"We have prepared exclusive products and a range of practical benefits ahead of Pepero Day," said Lee Hwa-seok, a merchandise planner on the Lotte Mart and Super confectionery team.
andy@heraldcorp.com