BMW Korea offers up to W1.5m in monthly payment support for returning customers

BMW Korea announced Tuesday it is running the "My Next BMW" campaign, offering a range of benefits to customers who repurchase a new BMW vehicle through Nov. 30.

The campaign is a joint initiative by BMW Korea and BMW Financial Services Korea, designed to reward loyal customers while delivering practical benefits, the company said.

Current BMW owners who repurchase a new BMW this month will receive a repurchase subsidy through the "BMW Change Up" program. Customers using BMW Financial Services are eligible for up to 1.5 million won ($1,110) in monthly payment support. Customers who originally purchased their BMW as a used vehicle must sell it through an official BMW certified pre-owned channel to qualify for the subsidy.

The exact support amount will vary depending on factors including the customer's new-vehicle purchase history, the model being sold, the vehicle being repurchased, and whether BMW Financial Services financing products are used.

In addition, customers who complete a new BMW repurchase can enter a guaranteed-win roulette event. Prizes awarded by draw include a nine-day Switzerland and Italy travel package for two, a two-night, three-day stay at JW Marriott Jeju Resort & Spa, a 500,000 won lifestyle product coupon redeemable at Joymall within the BMW and MINI Vantage app, and a dinner for two at Shilla Hotel The Park View. All participants will also receive 10,000 BMW Vantage coins.

The roulette event will be held through the BMW Vantage app, BMW Korea's lifestyle platform, and is open only to customers eligible for the My Next BMW campaign.

Meanwhile, BMW Korea continues to broaden its customer touchpoints through various marketing activities, including the Monday launch of six November online limited editions — three variants of the new BMW 7 Series First Edition and three Black Edition models.