Intensive counseling linked to mobile app management
Mobile app-based self-care for responsible gambling
Focused counseling for customers visiting 91 or more days a year
A new intensive care program combining three sessions of professional counseling with mobile app management services is now in full operation, targeting casino customers who visit 91 or more days a year.
Kangwon Land announced Tuesday it is expanding a casino over-immersion prevention program that pairs professional counseling with a mobile-based self-regulation service, aimed at helping customers develop responsible gambling habits.
Following the launch of its "Permanent Visit-Day Selection Plus" system on Nov. 1, Kangwon Land said it began full operation Monday of a "Responsible Use Self-Care" service through the Hi1 Resort mobile app.
The Permanent Visit-Day Selection Plus program targets customers who visited the casino 91 or more days in the past year, as well as existing enrollees in the permanent visit-day selection system. Professional counselors conduct three tailored sessions based on motivational interviewing and cognitive behavioral therapy. Customers who complete all sessions receive Hi1 Rewards, the casino's responsible-use loyalty points.
The Responsible Use Self-Care service lets customers set their own casino usage goals through the mobile app, track step-by-step alerts and usage results, and manage their habits independently. The service also offers Hi1 Rewards under its operating guidelines to encourage voluntary participation and follow-through.
Kangwon Land plans to link the two programs so that professional counseling and daily self-management reinforce each other, gradually shifting its prevention approach from access-control measures to a customer-driven, self-regulated model.
Kim Gyeong-hun, head of Kangwon Land's Maeum Chaeum Center, said the company would "support customers in building healthy usage habits on their own by combining professional counseling with mobile-based self-regulation services," adding that it would "continue to strengthen the over-immersion prevention system to foster a healthy gaming culture that respects customers' autonomy and initiative."
terry@heraldcorp.com
