The Korea Hanwoo Association said Tuesday it has partnered with top-tier hotels and restaurants in Hong Kong to launch a marketing push targeting the city's premium consumer market.
The association co-hosted a hanwoo gourmet event with The Steak House at the Regent Hong Kong over two days, Thursday and Friday, and said it will run a month-long collaborative promotion featuring special hanwoo menu items at the venue.
The event was designed to showcase the taste and quality of hanwoo to Hong Kong's upscale dining market and give local consumers a chance to experience the beef firsthand.
jun@heraldcorp.com
