Hana Financial Group chair calls on staff to make giving 'a force for social change'

Ham Young-joo, chairman of Hana Financial Group, said Wednesday that "giving put into practice will become a precious force that makes our society warmer and more caring."

Ham made the remarks at the launch ceremony for the group's "2026 Modu Hana Day" social contribution campaign, held at the group's Myeong-dong headquarters. Ham added that "all employees of Hana Financial Group will work together with one heart so that the seeds of warmth can bear fruit as happiness for everyone."

Modu Hana Day is Hana Financial Group's flagship social contribution initiative, now in its 16th year since launching in 2011. Under the slogan "From one warmth to everyone's happiness," the group plans to hold two months of relay volunteer activities involving employees across all affiliates, running through Jan. 11.

About 250 people attended the event, including Ham, CEOs and staff from affiliate companies, and members of the Hana Family Love Volunteer Corps — a group made up of employees and their spouses. Participants shared the group's social-value achievements from the past year and took part in a kimchi-making volunteer activity for vulnerable communities.

To spread a culture of giving, Hana Financial Group will also run ESG campaigns called "Everyone's Donation" and "Everyone's Resource Recycling," open to both customers and employees through Jan. 11, 2027.

Donation kiosks accepting card payments of 3,000 won per transaction will be installed in the lobbies of the group's office buildings in Cheongna, Myeong-dong, Euljiro, Gangnam and Yeouido. Proceeds will support children who serve as primary caregivers for family members with disabilities or other conditions that make daily life difficult.

Collection bins in the lobbies will accept small electronics such as keyboards and mice, while larger home appliances — including refrigerators and washing machines — can be donated through the mobile app Hana One Q.

If the campaign reaches its target of 1,111 participants, the group plans to provide learning materials to 111 children from vulnerable households. Additional volunteer activities will include making sleep vests for infants in single-mother families.

Meanwhile, Hana Bank plans to contribute 100 billion won ($73.8 million) to the Korea Inclusive Finance Agency by 2028 to ease the financial burden on low-income households. The contributions begin with 20 billion won this month, followed by 40 billion won each in 2027 and 2028.