Yeongju apples to go on sale at Seoul's Cheonggyecheon Plaza this weekend

A festival showcasing the quality and flavor of apples from Yeongju, North Gyeongsang Province, is set to open in central Seoul.

Yeongju City announced Wednesday that it will hold the 2026 Yeongju Apple Festival at Cheonggyecheon Plaza in Seoul from Friday through Sunday.

Themed "Yeongju Apples Rolling Out of Town," the festival will feature apple tastings and sales alongside performances, hands-on activities and other programs.

An exhibition hall and sales zone for Yeongju apples will operate from 11 a.m. to 7 p.m. at the venue. The exhibition hall will display 20 varieties of Yeongju apples in different colors, shapes and flavors, while the sales zone will offer up to 1,000 boxes of apples per day at special discounted prices.

The festival opens Friday afternoon with an opening ceremony and a fusion traditional music performance, followed by an apple-themed event and busking performances. Family-oriented activities will also be available, including keycap-making workshops, hanbok (traditional Korean dress) experiences, apple bowling and apple balloon giveaways.

Alongside the festival, promotional booths will be set up for Yeongju agricultural products, the online shopping platform "Yeongju Jangnal" and the hometown love donation program, with the aim of expanding sales channels for local farm produce.

Tied to the Cheonggyecheon Plaza festival, special sales events will also be held at Hanaro Mart locations in the greater Seoul area. Four agricultural cooperatives, including Punggi Nonghyup, will sell Yeongju apples at Hanaro Mart's Yangjae, Goyang, Suwon and Dongtan branches from Friday through Sunday and again from Nov. 20 to Nov. 22.

"We will work to widely promote the outstanding taste and quality of Yeongju apples at Seoul's Cheonggyecheon Plaza and ensure this event leads to expanded sales channels and increased income for local farming households," Yeongju Mayor Hwang Byeong-jik said.