Mercedes-Benz launches 7-seat premium MPV V-Class in South Korea at W124m

Mercedes-Benz Korea officially launched "The New Mercedes-Benz V-Class," a seven-seat premium multipurpose vehicle, in South Korea on Wednesday.

The model sold locally is the V 300 d 4MATIC Exclusive in a single trim, priced at 124 million won ($92,300) including value-added tax. Customer deliveries begin Monday.

The V-Class has served a wide range of mobility needs since its debut in 1996, from family and leisure use to business and VIP shuttle transport. The model combines generous space and versatility with the refinement and comfort characteristic of Mercedes-Benz.

The V-Class is powered by an OM654 engine producing 237 horsepower, paired with a 4MATIC all-wheel-drive system. The engine delivers strong torque from low revs, while 4MATIC provides stable traction across road conditions and driving situations, supporting relaxed driving from city streets to long-distance journeys.

The AIRMATIC suspension adjusts body movement in response to road conditions and driving situations, ensuring a comfortable ride even on extended trips. Mercedes-Benz said the V-Class is the only MPV on sale in South Korea equipped with AIRMATIC suspension.

The exterior features a chrome grille with LED lighting, a vertical Mercedes star emblem on the hood, and adaptive multibeam LED headlamps. At the rear, a new chrome trim strip bearing the Mercedes-Benz logo and redesigned LED lights accentuate the body's contours.

The driver's area features a dual 12.3-inch widescreen instrument cluster, air vents, and a next-generation steering wheel with capacitive hands-off detection. The cabin also offers ambient lighting in 64 colors.

The first and second rows are fitted with heated and ventilated seats. Generous headroom and second-row luxury seats provide comfortable seating on long journeys, while an optional panoramic sliding roof enhances the sense of openness inside. The company said the cabin delivers a comfortable travel experience for both business commutes and family road trips.

Reflecting the preferences of local customers, the V-Class comes equipped with the MBUX infotainment system, a parking package including a 360-degree camera, a digital rearview mirror with a wide field of view, comfort closing that shuts doors fully via a motor, and a seatback table and lighting for working on the go. A Burmester surround sound system with 15 speakers and 640 watts of output is also included.

The vehicle also features an openable tailgate window. The rear window can be opened and closed independently without lifting the entire tailgate, making it convenient for loading and unloading smaller items such as bags or shopping. The company said the V-Class is the only model among its domestic competitors to offer this feature.

Kim Eun-jung, vice president of product and sales at Mercedes-Benz Korea, said "The New Mercedes-Benz V-Class combines generous space and outstanding convenience with the quality and premium values unique to Mercedes-Benz." Kim added that it was meaningful to introduce the V-Class — a model that has earned recognition in European markets — to Korean customers for the first time as a premium MPV in the domestic market.

Meanwhile, Mercedes-Benz Korea recently launched the all-new electric CLA and the all-new electric GLC in South Korea. The company plans to accelerate its electrification push with an entry model targeting first-time premium electric vehicle buyers and a flagship in the imported midsize SUV segment.