NongHyup chief meets youth at Yonsei University to spread agricultural awareness

The National Agricultural Cooperative Federation, known as NongHyup, held a "Nongshim Cheonshim Day" event at Yonsei University in Seodaemun-gu, Seoul, on Wednesday to promote the value of farming and rural life and encourage greater youth engagement. The name refers to a campaign to raise public awareness of agriculture and rural communities.

NongHyup Chairman Kang Ho-dong delivered a special lecture on cooperative theory at the event, explaining the value of agriculture and rural communities and the role of cooperatives. Kang called on young people to take a greater interest in sustainable agricultural development and contribute to it.

The event also featured tastings of domestic farm and livestock products, seasonal produce giveaways, and an introduction to financial products tailored for young people.

NH Agri Business Holdings served rice balls to students through its "Haengbok Mi Bapcha" (happiness rice car) and held a tasting of certified Hanwoo bulgogi alongside a promotional showcase for Mokwoochon processed foods. Gyeonggi Province NongHyup distributed seasonal tangerines.

NH NongHyup Bank introduced its youth-focused financial services, while NongHyup's mutual finance division organized games and events tied to its Nongshim Cheonshim savings and installment products.

"The interest and participation of young people, as the next generation, is vital for the sustainable development of our agriculture and rural communities," Kang said. "We will continue to expand communication with young people and spread the Nongshim Cheonshim movement."