The district's proposal to link Bukhansan, Eunpyeong Hanok Village and traditional markets takes top honors in the nighttime economy category of the 2026 Seoul Creative Proposal Competition
Eunpyeong-gu said Monday it won an excellence award in the nighttime economy category of the 2026 Seoul Creative Proposal Competition.
The competition was open to employees of the Seoul Metropolitan Government, its 25 autonomous districts and affiliated investment and public institutions. Of 669 proposals submitted, eight were selected as finalists.
Eunpyeong-gu proposed creating a workcation village that would allow visitors to work from hanok spaces during the day and unwind in the forests of Bukhansan, drawing on two of the district's signature attractions — Bukhansan and Eunpyeong Hanok Village.
The proposal reflects shifting work styles and changing attitudes toward work in the AI era. It envisions visitors spending their days working inside hanok offices, then hiking Bukhansan or dining at a traditional market before retiring to hanok accommodations — weaving work and rest into a single stay.
Key elements include hanok office spaces and hanok-stay accommodations, a short-course trail guide for Bukhansan, traditional market food experiences and tie-ins with Seoul's nighttime tourism programs.
Particularly central to the concept is linking hanok stays, traditional market dining and nighttime tourism to extend visitors' time in the district and revitalize the local commercial area.
"If a day of working in a hanok and resting on Bukhansan flows into an evening at the traditional market, visitors will experience Eunpyeong more deeply and the local economy will gain new energy," District Mayor Kim Mi-kyung said. "We will translate Eunpyeong's nature and culture into policy so they can become a real force for the local economy."
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