Hyundai Motor donates medical funds for children with cancer through car master matching program

Hyundai Motor held the "Hyundai Hope on Wheels Matching Grant" donation ceremony Wednesday at UX Studio Seoul on Gangnam-daero in Seoul, the company announced Thursday.

The event was attended by Hyundai Motor Executive Vice President Yoon Hyo-jun, head of the domestic business division; Senior Vice President Kim Eun-hee, head of the domestic support business department; Senior Vice President Kim Gyeong-jo, head of the domestic business support office; Shin Jeong-won, head of ChildFund Korea's corporate social responsibility cooperation division; and current and former car masters who participated in the donation.

The Hyundai Hope on Wheels Matching Grant links the company's global CSR program "Hyundai Hope on Wheels" with its domestic fundraising initiative, the "Sales King Matching Grant."

Under the matching grant model, a company supplements voluntary donations from participants with an equal contribution of its own. Hyundai Motor uses the combined funds to support children with pediatric cancer.

This year, 91 current and former car masters donated 31.06 million won ($23,100), which Hyundai Motor matched with an equal contribution, bringing the total to 62.12 million won delivered to ChildFund Korea. The funds will go toward medical expenses for children with pediatric cancer, covering surgery, treatment and medication costs.

"We hope the voluntary participation of our car masters, combined with the company's support, will provide meaningful help to children with pediatric cancer," a Hyundai Motor official said. "We will continue our sustained support for the healthy futures of children with pediatric cancer both at home and abroad."

Meanwhile, Hyundai Motor Group is running its "Gift Car Play On Season 2" campaign to support youth sports teams at elementary, middle and high schools nationwide and promote student athletics. Schools wishing to participate may apply through Dec. 9. Hyundai Motor Group plans to announce the final selection of recipient schools in March 2027 and provide support on a rolling basis through the first half of 2027.

The Gift Car campaign, launched in 2010, is a Hyundai Motor Group social contribution initiative that has deployed vehicles across a range of causes — supporting startups run by vulnerable groups, providing learning assistance at community children's centers, promoting blood donation, and delivering emergency safety education.