Bullsone launches solid deodorizer that eliminates 99% of odors in 10 minutes

Bullsone, a specialist automotive products company, has introduced a solid-type deodorizer designed for continuous odor management inside vehicles. The new product joins the company's existing spray and smoke-type offerings, giving consumers the option to choose based on where odors originate and how they prefer to treat them.

Bullsone said Thursday it had launched the AirFresh Solid Deodorizer Pro and expanded its vehicle deodorizer lineup, the Vehicle Deodorizer Solution Pro series, to five products.

The new product uses a compound formula called Tri Deo Complex, which combines polyphenol, tannin and Neutratec fragrance technology. The company said the formula eliminates 99% of odors within 10 minutes.

Polyphenol targets everyday odors from vehicle interiors, food and pets. Tannin addresses sweat and body odors absorbed into seats and fabric materials, while Neutratec fragrance technology reacts with odor molecules to neutralize unpleasant smells.

The product comes in a 200-gram "Fresh Forest" scent. It takes the form of a solid gel that can be placed in a cup holder or similar spot, managing interior odors without any spraying.

A removable control membrane lets users adjust deodorizing intensity, and the product can also be used in indoor spaces such as wardrobes and shoe cabinets.

Bullsone said it developed the lineup around the insight that different odor sources inside a vehicle call for different treatment approaches.

Odors from air conditioners or heaters, for instance, are best addressed with products that treat the HVAC system internally, while smells embedded in seats and floor mats are better handled with direct-spray products.

The new solid-type product joins four existing items — the Vehicle One-Touch Deodorizer Can Pro, the Vehicle Evaporator Smoke Deodorizer Pro, the Vehicle Vent Air Conditioner Deodorizer Pro and the Vehicle Deodorizer Spray Pro — bringing the total lineup to five.

The range now covers an automatic-spray type for the entire cabin, a smoke type for the interior of the air conditioning system, a direct-spray type for vents, a spray for seats and mats, and the new solid type for everyday maintenance.

Bullsone also plans to broaden its distribution. The company has primarily supplied its products through offline channels such as auto repair shops, service centers and car washes, but said it will expand online sales to make the products more accessible to general consumers.

"Because vehicle odors vary widely in their causes and locations, it is important to choose the right product for the area being treated — whether the entire cabin, the HVAC system interior, or seats and mats," a Bullsone official said. "Through the five-product Vehicle Deodorizer Solution Pro lineup, built on Bullsone's research and technology and the on-site recommendations of auto service and car wash professionals, we want consumers to experience deodorizing care tailored to their own vehicles — from intensive treatment to everyday odor management."

Meanwhile, Bullsone has been expanding its global customer reach through various marketing activities, including participating in the 2026 SEMA Show, an automotive tuning and aftermarket exhibition held at the Las Vegas Convention Center from Nov. 3 to 6 (local time).