McLaren opens pop-up at Starfield Hanam, bringing supercars to shoppers

British supercar brand McLaren has opened a pop-up exhibition at a major shopping mall in South Korea, giving local customers a chance to see its high-performance vehicles up close alongside purchase consultations, motorsport history displays and golf equipment.

McLaren Seoul, the brand's official retail partner in South Korea, announced Thursday that it is running the "McLaren Brand Experience" pop-up at Starfield Hanam in Hanam, Gyeonggi Province.

Located on the mall's second floor, the pop-up runs through Dec. 31. It is designed to let shoppers encounter McLaren vehicles and brand content without visiting a dedicated dealership.

Two vehicles are on display: the Artura Spider, a plug-in hybrid supercar, and the GTS, a grand tourer.

The Artura Spider is an open-top model built around a high-performance hybrid powertrain that pairs an internal combustion engine with an electric motor, offering both spirited driving and an open-air experience.

The GTS is powered by a V8 engine and is designed as a grand tourer that retains supercar performance while accommodating long-distance driving and everyday usability.

Visitors can examine both vehicles to explore McLaren's lightweight body construction, aerodynamic engineering and driver-focused cabin layout.

A separate private consultation room, partitioned from the main exhibition space, is also available for customers considering a purchase. Staff there can advise on the buying process and individual configuration options, including exterior colors and interior materials.

The pop-up also introduces McLaren's motorsport heritage and lifestyle products, particularly the McLaren Golf collection, a golf equipment brand the company launched this year.

McLaren officially unveiled McLaren Golf in Miami in April, debuting its first products — the Series 1 and Series 3 irons. The venture extends the materials and design technology developed through motorsport and supercar engineering into golf equipment.

The company has also recently undertaken a broader brand identity refresh spanning its automotive and motorsport divisions. In September, it unveiled a new logo and design system that builds on existing symbols, including the Speedmark. The pop-up will introduce the updated brand identity to visitors.

McLaren Seoul said it plans to rotate exhibition content and programming throughout the run to give repeat visitors new things to see.

"This Starfield Hanam pop-up is a space we created so that more customers can experience McLaren's supercars and motorsport heritage up close," said Kwon Hyeok-min, chief executive of Britannia Auto. "We hope visitors will discover not only the performance and design of McLaren supercars, but also the distinctive engineering, heritage and passion that define the brand — and find the differentiated value that is uniquely McLaren."