Netflix plans 150-plus shows across 50 cities, with advanced technology bringing Huntrix members to life onstage
Netflix will launch a world tour for its animated film KPop Demon Hunters next June, though no South Korea dates have been announced.
Netflix said Saturday (local time) it will open the "KPop Demon Hunters Golden World Tour" starting June 5 (local time) in Baltimore. The tour is planned to run for two years across more than 50 cities in North America, Europe, Asia-Pacific and Latin America, with more than 150 large-scale performances.
The schedule released Saturday covers 61 shows in North America and Europe from June through October next year. Dates for Asia-Pacific — including South Korea — and Latin America have not yet been announced.
The shows are designed as interactive concerts in which members of the fictional K-pop girl group Huntrix — Rumi, Mira and Zoe — interact with the audience in real time onstage through cutting-edge production technology. Animated performances featuring rival group Sazaboys and tiger character Duffy will also be part of the show.
The tour will be directed by Amy Tinkham, a 25-year veteran who has helmed live shows for Disney, Cirque du Soleil, Aerosmith, Paul McCartney and Mariah Carey.
Marian Lee, Netflix's chief marketing officer, said KPop Demon Hunters had evolved "from a massive hit into a cultural phenomenon that spans a generation." Lee added that the Golden World Tour would "bring the 'Takedown' energy to venues around the world, giving fans a chance to sing and dance together and help Huntrix seal the 'Honmun.'"
KPop Demon Hunters is Netflix's top-grossing animated title, surpassing 670 million views. The film has also received Academy Award, Golden Globe and Grammy recognition.
andy@heraldcorp.com