Shinsegae department store expands functional fashion lineup ahead of wet, snowy winter

Shinsegae Department Store announced Monday that it will introduce a lineup of functional winter clothing, including waterproof outerwear, at its major branches.

The retailer pointed to a Korea Meteorological Administration forecast that El Niño will keep temperatures and precipitation above seasonal averages in November and December. Interest in functional apparel has also been building steadily — outdoor sales at Shinsegae rose about 13 percent year-on-year in the first 10 months of this year.

At the Gangnam branch's eighth floor, Shinsegae is exclusively presenting Special Guest's 2026–27 winter collection through Sunday. Through Nov. 25, the store will showcase a collaboration collection from domestic technical sportswear brands Dimito and Champion. Key products from premium technical outdoor brand Vertex-NXL will also be available.

From Nov. 26 through Dec. 9, the Gangnam branch will carry a ski collection from Japanese premium outdoor brand Goldwin. At the Centum City branch's second below-ground floor, the department store is hosting the first-ever department store pop-up for street casual brand Moif, running through Dec. 3. At Daegu Shinsegae's seventh floor, padded slippers from Japanese brand Subu will be on display from Nov. 27 through Jan. 22 next year.

"This winter, preparation that accounts for rain, snow and temperature swings will be key," a Shinsegae Department Store official said. "We will present a wide range of winter products — from functional to fashionable — through a variety of pop-ups."