Samsung Life announced Monday it is launching a new advertising campaign titled "Developer Beyond Insurance."
The campaign marks the third year of the company's brand slogan, "Insurance Beyond Insurance." It uses the word "developer" to capture Samsung Life's expanding role — moving beyond traditional insurance into investment, retirement asset management, digital services and healthcare to help customers design and enrich their lives.
The ad opens with the declaration: "Now, every Samsung Life employee is a developer." The term is not meant in the conventional IT sense; rather, it symbolizes the company's role in designing customers' lifestyles and creating new value. The campaign video highlights key innovation projects, including a next-generation senior platform, coverage planning and asset management services, and an AI healthcare service.
psj@heraldcorp.com
