Buldak sells 63 packs a second as cumulative sales top 10 billion

Samyang Foods announced Friday that its Buldak brand has surpassed 10 billion units in cumulative sales.

The Buldak brand, marking its 14th anniversary this year, crossed the 10 billion unit threshold as of last month. Cumulative sales stand at 7 trillion won (about $4.58 billion).

Buldak is currently sold in more than 100 countries, with annual global sales reaching 2 billion units — the equivalent of 63 packs sold every second.

To mark the milestone, Samyang Foods is putting its next-generation character "Pepo" front and center. Pepo is a chick hatched from an egg laid by Hochi, the brand's original character, after Hochi ate a chili pepper.

"We will maximize brand value by offering differentiated brand experiences across a wide range of areas, led by next-generation character Pepo," a Samyang Foods official said.