11번가 opens storefront on China's JD Worldwide, selling K-beauty and food products

South Korean e-commerce platform 11번가 said Wednesday it has opened a dedicated storefront on JD Worldwide, the cross-border e-commerce platform operated by Chinese retail giant JD.com.

Through the storefront, 11번가 sellers can offer products directly to JD.com customers. The 11번가 store is featured on the JD Worldwide main page alongside other global e-commerce operators including Amazon, Walmart and Rakuten.

The storefront currently carries more than 350 brand products spanning categories popular among Chinese consumers — K-beauty, processed foods and health supplements among them. Orders above 159 yuan (about $23) qualify for free delivery.

"We will continue to work closely with JD.com to expand our brand and product lineup, run promotions and strengthen our overall service competitiveness," said Shin Hyun-ho, head of the strategy group at 11번가.