CONSUMER

Cheer on South Korea's national football team at The Hyundai Seoul

by
Jung Chan-soo
Published : June 10, 2026 - 10:36:31
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[Provided by Hyundai Department Store]
[Provided by Hyundai Department Store]

Hyundai Department Store said it will run the Korea Football Association's "Fan Base Camp" pop-up store at The Hyundai Seoul through June 28.

The third floor features a photo zone designed to replicate the national football team's locker room. The fourth floor pop-up space sells official KFA merchandise. Key products include a cheering stick (53,100 won, about $35), a KFA slogan muffler (22,500 won), a Son Heung-min LEGEND 137 Bumkel can cooler (30,000 won) and a signed ball from the Korean national football team (18,000 won).


andy@heraldcorp.com
This content was produced with the assistance of AI translation services.

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