Continental Tire teams up with DYNAFIT on 2026 F/W collaboration collection

Continental Tire announced Thursday it is expanding its brand collaboration into sports performance by partnering with global sports brand DYNAFIT.

The two companies will jointly release a 2026 fall/winter collaboration collection in the second half of this year, reflecting both brands' identities and performance values.

The partnership was driven by the two brands' shared German heritage and performance-focused philosophy — one rooted in the automotive world, the other in sports. The companies plan to extend the collaboration through the 2027 spring/summer season.

The debut collection comprises 18 styles in total, including 15 apparel items — racing jackets, down jackets and fleece jackets among them — and three accessories. Digital content will be released across both brands' channels alongside the product launch.

Continental Tire will participate as an official partner at the 2026 DYNAFIT Taebaek Trail on Sept. 5, operating a brand booth at the venue and displaying a Mercedes-Benz G-Class fitted with Continental high-performance tires.

Niko Kyriazopoulos, head of the replacement tire division at Continental Tire Korea, said the collaboration is "an opportunity to extend Continental's values of performance and safety into the world of sports," adding that the company will continue to raise awareness of its technology and brand value through partnerships across diverse fields.

A DYNAFIT Korea official said the collaboration "carries great significance as a meeting of two global performance brands sharing a common German heritage," and that the collection — combining Continental Tire's technology with DYNAFIT's performance sensibility — will "propose a new active style."