Jensen Huang wears same $3,070 Dior shirt in Seoul he debuted at Computex — full outfit totals roughly $5,030

Nvidia CEO Jensen Huang (left) and League of Legends player Lee Sang-hyeok, known as "Faker," hold up an Nvidia RTX Spark graphics card to be given away by lottery during a visit to esports team T1's base camp in Mapo-gu, Seoul, on Friday afternoon. [Yoon Chang-bin]

Nvidia CEO Jensen Huang, widely known for his signature leather jacket look, is drawing attention in South Korea for arriving in the same Dior shirt he wore at a major tech conference in Taiwan days earlier.

Huang entered South Korea through Gimpo Airport on Friday, dressed in the same deep navy Dior outer shirt and black sneakers he had worn at Computex 2026 in Taipei on June 3.

The shirt is Dior's "Dior Mully Embroidered Zip Shirt," retailing in South Korea for 4.7 million won ($3,070). Dior drew inspiration from 18th-century French Rococo style for the piece, which features the brand's signature Mully embroidery across the chest.

Dior describes the shirt as "a contemporary zip shirt with a relaxed fit, ideal for creating a modern look when paired with trousers from this collection."

Nvidia CEO Jensen Huang attends Computex 2026 in Taipei, Taiwan, on June 3, wearing a Dior outer shirt and Hermès sneakers. [AFP]

The shoes Huang wore are believed to be Hermès' Kiddy slip-on sneakers, listed on online shopping platforms for up to around 2.5 million won ($1,630).

His glasses have been identified as the Oakley OX5140 TIE BAR 0.5, a model from the global sports eyewear brand marketed online under the search term "Jensen Huang glasses." The frames are priced at up to around 390,000 won ($255), though they can also be found for around 200,000 won ($130).

His belt is from fashion brand Karl Lagerfeld and is estimated at around 140,000 won ($91).

Nvidia CEO Jensen Huang arrives at Seoul Gimpo Business Aviation Center in Gangseo-gu, Seoul, on Friday afternoon. During his visit, Huang is scheduled to meet SK Group Chairman Chey Tae-won, Hyundai Motor Group Executive Chair Euisun Chung, LG Group Chairman Koo Kwang-mo and Naver founder Lee Hae-jin over a samgyeopsal dinner. [Yoon Chang-bin]

Huang is better known for his leather jacket look, which the tech industry has come to regard as more than a fashion choice — an iconic uniform that defines his personal brand.

In a past interview, Huang said of his leather jacket style, "I just wear what my wife Lori buys me." He rotates through several luxury leather jackets, including pieces from Tom Ford.

Many global big-tech CEOs stick to a consistent look to conserve the mental energy they would otherwise spend deciding what to wear.

The late Apple co-founder Steve Jobs wore a black turtleneck, while Meta CEO Mark Zuckerberg favors hoodies and gray T-shirts.

At major events such as Nvidia's annual developer conference GTC, which brand of leather jacket Huang will appear in has itself become a talking point. A tongue-in-cheek meme has spread in some circles claiming that "the leather jacket boosts his AI processing power."

ygmoon@heraldcorp.com