Tailored investment solutions drive growth; pension and ISA assets lead inflows
KB Securities said Thursday its digital wealth management assets have surpassed 15 trillion won (approximately $9.85 billion).
The brokerage said it crossed the 15 trillion won mark just six months after its digital wealth management assets exceeded 10 trillion won in November last year, by moving quickly to capture a broader trend of investors shifting money into investment assets.
Growth was particularly steep in individual savings accounts — known as ISA, a tax-advantaged product — and in pension assets, which offer both retirement planning benefits and tax deductions. The expansion was driven by a surge in non-face-to-face inflows from senior investors seeking to manage retirement funds, as well as rising demand from customers using tax-advantaged accounts for investment.
KB Securities analyzed customers' asset profiles, investment preferences and in-app behavior in real time to recommend tailored tax-advantaged products such as pension accounts and ISAs. The approach helped grow existing customers' assets while reactivating dormant accounts and attracting new customers.
Its mobile trading platform, KB M-able, played a central role in the process. KB Securities has worked to build a virtuous cycle under a medium- to long-term strategy called "Next Platform," drawing customers onto the platform and converting that engagement into tangible asset growth.
In addition, "Today's Pick," a real-time market analysis content service, recently surpassed 23 million cumulative views. The firm's online premium investment advisory service, run by a dedicated remote team called Prime PB, has also been providing customers moving large wealth management assets with a level of trust comparable to in-person consultations.
KB Securities plans to accelerate growth further by leveraging a next-generation information system launched earlier this year. The firm aims to evolve into an "investment companion platform" tailored to each customer's life stage and investment profile, by fully rolling out a real-time, hyper-personalized asset management service built on customer behavioral data.
"The reason we were able to achieve 5 trillion won in asset growth in just six months is that we never stopped pursuing company-wide innovation under the guiding principle of providing investment solutions for our customers' asset growth," KB Securities CEO Lee Hong-gu said. "Going forward, we will do our utmost to grow our customers' assets by delivering differentiated services and solutions from the customer's perspective, grounded in data analysis."
KB Securities has also been actively launching new ISA investment products. The firm said June 2 it would offer equity-linked bonds, known as ELB, targeting pre-tax annual returns of around 6 percent, exclusively for brokerage-type ISA accounts. The ELBs are three-month, principal-protected products based on the KOSPI 200 as the underlying asset. KB Securities plans to raise a total of 50 billion won across five offerings, with each capped at 10 billion won.
th5@heraldcorp.com
