Hite Jinro puts suicide prevention message on 150,000 Chamisul bottles

Hite Jinro said Thursday it will place promotional messages for the suicide prevention hotline "109" and SNS counseling service "Madeulen" on the secondary labels of approximately 150,000 Chamisul bottles distributed across Greater Seoul and Sejong, as part of efforts to promote suicide prevention and a culture of respect for life.

The company ran a similar Chamisul label campaign last November, covering 1.09 million bottles nationwide, and is continuing its suicide prevention awareness efforts this year. In April, the Life-Saving Promotion Headquarters under the Office for Government Policy Coordination designated Hite Jinro a "Cheonmyeong Suhocheo" — a guardian of life — bringing the company into the national effort to advance suicide prevention policy.

"We hope this campaign raises awareness of the suicide prevention hotline '109' and the SNS counseling service 'Madeulen,' and contributes to greater public understanding of suicide prevention," said Jang In-seop, chief executive of Hite Jinro.

If you are thinking about self-harm or suicide, contact the Ministry of Health and Welfare's helpline 1393, available 24/7. Please request a translator for English-language services.